It was completely authentic and, as a piece of AFP, it demonstrated risk-taking and lateral thinking. This was a brilliantly conceived campaign and a genuinely well produced show
The brand new reality television format follows eight celebrities who have just three months to prepare for the toughest physical and mental challenge on TV. A brutal 146km of endurance cycling through the French Alps; L’Etape is the ultimate racing cycling challenge.
Sporting legends are joined by stars from the world of entertainment and reality as they embark on an arduous training regime to prepare them physically and mentally for the strenuous task ahead.
Broadcast Digital Awards 2017 – Best Content Partnership or AFP: Skoda Tour De Celeb
Commissioned by Channel 5. Made in partnership with ŠKODA.
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