The inaugural Daily Record Pride of Scotland Awards, in partnership with TSB is a 90-minute landmark TV event celebrating ordinary people doing extraordinary things, and honouring unsung heroes who have transformed the lives of people around them, in a similar vein to the Pride of Britain Awards which has been running annually since 2000.
Commissioned by broadcaster STV, in a deal with Reach Plc and TSB. The deal represents the broadcaster’s biggest ever advertiser-funded single programme.
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