Catchphrase records highest-ever viewing figures 8 years after launch

05 March 2021 For more information, please email our Press Office

The fifth series of Celebrity Catchphrase, which concluded on Saturday (27 February), was the most-watched series of the show ever, with an average audience of 5.1 million viewers across its eight-week run.

The iconic ITV entertainment programme, hosted by Stephen Mulhern, had an audience share of 26% – the highest of any series featuring either celebrity or civilian contestants since the show’s launch in 2013.

Series five, which featured stars including Mo GilliganNaga MunchettyEmily Atack and Richard Ayoade, has so far reached a total of 19.1 million viewers across the country.

Four of the programme’s best-performing episodes of all time featured in the latest series, with the 6 February episode recording the highest peak audience (8.8 million viewers).

Celebrity Catchphrase’s record-breaking ratings success comes despite several episodes being scheduled directly against live Six Nations coverage on BBC One.

Earlier this year, production company STV Studios secured its largest-ever order of the show from ITV, with the sixth series set to include 13 episodes and expected to air as part of ITV and STV’s autumn/winter 2021 schedule.

Gary Chippington, Creative Director of Entertainment at STV Studios, said: “Celebrity Catchphrase has become a much-loved staple of Saturday nights for so many viewers over recent years, but the response to our latest series really has exceeded all expectations.

“We’re delighted that, eight years down the line, the show is entertaining more people than ever before, and we’re looking forward to building on this success with a bumper new run later in the year.”

Media contact: 
​Stephen Innes – stephen.innes@stv.tv

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